When I read the following letter, I contacted Dale Reynolds and spoke with him. Letter to the Editor: Marketing LTC Insurance Is Not About Money Or Statistics Dale O. Reynolds writes: This is in response to the November 2005 feature article in LTC e-Wire on the last 4 years in the LTC industry, written by Trevor Thomas. I have been involved in the LTC industry since [...]
(Note: Karen was responsible for her father's care for 14 years. Ralph Henderson died in a Toronto nursing home in 2000 at the age of 93.) Nobody thinks they will become a family caregiver. One day you are a daughter or son, occasionally helping out your parents. Seemingly overnight you become a case manager, disease specialist, chauffeur, researcher, care advocate - all in support of an [...]
Although many of your clients need long term care protection, either they don't know it or are afraid to face it - or both. They need a strong, informed, empathetic advisor whom they can trust because you know more than they do. They are looking for an advisor: Who has expert knowledge Who is able to make process/products understandable Who is good at navigating life's course; [...]
Many of you have requested that we keep in touch and provide ongoing long term care information that will help you better understand the planning process so you can discuss the issues with your clients. You also asked us to keep you informed about new products, services and seminars that we develop. News & Views will arrive quarterly in your mailbox. We want your feedback! Tell us what [...]
